Thread Labs 2.0 – Aurifil

Aurifil is excited to announce the launch of Thread Labs 2.0, the sophisticated successor to our inaugural educational subscription. Building upon the foundational knowledge provided in 2023, the 2024 program will offer an intriguing exploration of techniques and applications, guided by a distinguished team of educators. From July to December, participants will engage in an immersive learning experience, covering a diverse range of skills from FPP to Machine Quilting, through the practical use of various Aurifil thread weights.

Thread Labs is an essential resource for both seasoned Aurifil users and those new to our products. Each session, developed by our esteemed Aurifilosophers and Designers, includes an exclusive project that serves as both an educational tool and a source of inspiration for the featured thread weights. The subscription box delivers a meticulously selected assortment of threads, while our secure online portal provides subscribers with access to a wealth of exclusive materials, including project PDFs, interviews with educators, tutorials, special offers, and more. The first lab, Lab 2.1, grants early access to the Aurifilosophy Cool Thread Exemplar, a compact spool storage case, and a unique thread tracking booklet. Aurifil Designer Nicholas Ball will lead subscribers through a creative project that utilizes several thread weights included in the Thread Exemplar, while tutoring via exclusive video content to ensure a comprehensive learning experience for all proficiency levels. Subsequent labs will introduce new educators, thread assortments, and innovative techniques, fostering an environment where creativity and skill development flourish.

Ready to dive in? Register your interest via the button below and grab more information from an Aurifil team member.

* If you missed Thread Labs 1.0 and are interested in starting there, you’ll find all six boxes available via our online wholesale site, Aurifil Supply Closet.

Click on the image on the LEFT to access the Media Folder for Thread Labs 2.0. This folder will be updated with new assets in the coming weeks. Click on the image on the RIGHT for more information about Thread Labs 1.0.

LAB NOTES

Lab 2.1 | JULY / THREAD EXEMPLAR
Featured Educator: Nicholas Ball
In the box: Aurifilosophy Cool Thread Exemplar, 4 Small Spools 12wt, 2 Small Spools 40wt, Product brochure, Mini Thread Storage Case, Thread Tracking Booklet.
Digital assets include: Exclusive project & project videos by Nicholas Ball; Video Interview between Karen L. Miller and Nicholas Ball; Added value items/discount codes from our partners; Access to a monthly giveaway.

Lab 2.2 | AUGUST / 50WT, FOUNDATION PAPER-PIECING
Featured Educator: Sheri Cifaldi-Morrill
In the box: 15 Small Spools 50wt thread, Exclusive Aurifil Swag Item.
Digital assets include: Exclusive project & project videos by Sheri Cifaldi-Morrill; Video Interview between Karen L. Miller and Sheri Cifaldi Morrill; Added value items/discount codes from our partners; Access to a monthly giveaway.

Lab 2.3 | SEPTEMBER / 12WT, BIG STITCH QUILTING
Featured Educator: Sarah Fielke
In the box: 4 Large Spools 12wt thread, 4 Small Spools 80wt thread, Exclusive Aurifil Swag Item.
Digital assets include: Exclusive project & project videos by Sarah Fielke; Video Interview between Karen L. Miller and Sarah Fielke; Added value items/discount codes from our partners; Access to a monthly giveaway.

Lab 2.4 | OCTOBER / 8WT & 12WT, EMBROIDERY
Featured Educator: Anna Maria Horner
In the box: 10 Small Spools 8wt thread, 5 Small Spools 12wt thread, Exclusive Aurifil Swag Item.
Digital assets include: Exclusive project & project videos by Anna Maria Horner; Video Interview between Karen L. Miller and Anna Maria Horner; Added value items/discount codes from our partners; Access to a monthly giveaway.

Lab 2.5 | NOVEMBER / 28WT, 12WT, FLOSS, MENDING & APPAREL
Featured Educators: Jenni Smith & Kay Walsh
In the box: 3 Small Spools 28wt thread, 6 Small Spools 12wt Thread, 6 Small Spools Floss, Exclusive Aurifil Swag Item.
Digital assets include: Exclusive project & project videos by Jenni Smith and Kay Walsh; Video Interview between Karen L. Miller, Jenni Smith, and Kay Walsh; Added value items/discount codes from our partners, Access to a monthly giveaway.

Lab 2.6 | DECEMBER / 50WT, 40WT, FORTY3, MACHINE QUILTING
Featured Educator: HollyAnne Knight
In the box: 3 Large Spools 50wt thread, 2 Large Spools 40wt, 1 Sample Cone Forty3, Exclusive Aurifil Swag Item.
Digital assets include: Exclusive project & project videos by HollyAnne Knight; Video Interview between Karen L. Miller and HollyAnne Knight; Added value items/discount codes from our partners; Access to a monthly giveaway.

** please note that specific box contents are directly related to feature projects and are subject to change. Overall retail value of each box will remain the same in the event of a change.

BOX SPECS

BOX DIMENSION (external) & WEIGHT details for THREAD LABS 2.0 will be updated and confirmed in the coming weeks. We know that you need these details to plan for shipping costs, so for now, please know that no boxes will be larger than those created for Thread Labs 1.0. We’ll share those details below for easy reference.

FAQ

What is the Aurifil Thread Labs 2.0 Subscription Box program?
Threads Labs is a monthly education subscription program running from July to December 2024. Subscribers to the program will receive monthly thread boxes to distribute to their customers. Over the course of the six months, customers will gain all the necessary tools to more confidently create with a variety of thread weights and techniques, finishing the year inspired, armed with new skills and a wealth of knowledge.

How is Thread Labs 2.0 different than Thread Labs 1.0?
Thread Labs 2.0 builds on the educational foundation set by Thread Labs 1.0. The program features six new educators highlighting custom curated ranges of threads for 6 new projects. Boxes are focused on technique and on inspiring new and creative use of Aurifil threads. There are no repeats and subscribers who participated in Thread Labs 1.0 can expect a unique program experience with Thread Labs 2.0.

I didn’t participate in Thread Labs 1.0… can I still dive in to Thread Labs 2.0?
Yes, absolutely! Knowledge gained in Threads Labs 1.0 is not required for success with Thread Labs 2.0. That said, if you’re interested in gaining detailed knowledge of Aurifil’s history and a peek at our production process in addition to an in depth thread education on our available products, we’d highly recommend looking into Thread Labs 1.0. Our inaugural subscription is now available as individual boxes on Aurifil Supply Closet.

What is included in the boxes?
Each box will include a range of Aurifil threads relevant to that month’s featured thread weight and technique along with access to a secure portal containing education materials & projects, exclusive videos, a monthly giveaway, and partner offers.

How long will content be available online?
Monthly secure online portals will remain active through June 30, 2025.

Why should we participate in this program?
By educating your customer about Aurifil threads and how to use them, you will increase demand for all weights in your shop leading to increased sales and strengthened customer loyalty.

What is the affiliated cost of this program?
100% of the cost is for product included in the box. The education portion of the box– along with any bonus assets– is fully complementary and exclusive to subscribers. For specific pricing details, please contact your Aurifil Sales Rep.

When will my boxes arrive?
Thread Labs 2.0 Subscription boxes will ship at the beginning of each month, July – December 2024. Boxes will arrive to you by the 15th of each month so that you may distribute to your subscribers.

Will there be promotional materials we can use to advertise this program?
We will continue updating this page with details as we can. For now, we’re sharing some introductory media assets and lab details for your use. You are welcome to use (copy/paste) any text from this page in the marketing of your shop’s subscription.

How and when do we sign up?
Click the ‘Register Interest’ button on this page to receive a call or email from your Aurifil Sales Rep. You may speak with them directly about further details and order totals.

Is there a sign up deadline and can we increase our numbers later?
Orders need to be submitted no later than Wednesday, May 15. You will be able to increase your numbers after the deadline, but please note that may delay delivery. All boxes are assembled by hand and with care in the Aurifil offices. Customers who miss the initial subscription registration window will still be able to join the program with access to earlier boxes as needed.

What is the cancellation policy?
Cancellations are possible with a 30 day notice. Example: You cancel your subscription in mid-August. You will still receive your September boxes, but will not receive your October boxes.